22 Januari 2008

Social networks for our business

Dear all,

Beberapa teman mungkin jengkel ketika tiba-tiba ada teman yang invite kita menjadi member Facebook. Belum yang lain semisal Multiply.com, Hi5.com atau Ning.com. Invite lagi invite lagi.

Kalau semua kita tolak tanpa mencoba melihat fasilitas yang diberikan, maka kita memang betul siap dilindas globalisasi tanpa perlawanan. Betul apa yang dilontarkan oleh Mas Harmanto beberapa waktu lalu di milis Tangan Di Atas, dan juga disampaikan Minggu (20/1) lalu di Jogya, "Kita sangat tidak siap dengan Globalisasi".

Social networking application ada banyak sekali. Bagaimana memilihnya?


1. Pilih social networking sebanyak mungkin yang bisa
2. Pilih yang ada fasilitas market
3. Pilih yang tidak berat aksesnya
4. Carilah sebanyak mungkin teman yang menjadi contact kita
5. Sekali waktu masuk ke room teman-teman kita dan kasih comment bermanfaat
6. Bikin skedul promo berkala yang tidak membosankan karena semua contact kita pasti akan menerimanya juga
7. Promosikan "manfaat produk" bukan produknya. Pembeli sesungguhnya akan membeli manfaat dari produk kita
8. Bijaksanalah

Semoga bermanfaat.

Berita berikut mungkin bisa menimbulkan ide-ide kita semua tentang social networking untuk meningkatkan business kita.



Sumber: http://news.bbc.co.uk/1/hi/technology/7187680.stm

Researchers plunder social networks
By Jon Stewart

Every day millions of students at college in America log onto Facebook.
Like any other fan of the site they update their status, message each
other, upload and tag photos, and link to their friends.

What they are not aware of is that they are being monitored by
researchers, who are almost overwhelmed by the amount of data they can
gather about tastes, preferences and relationships.

Sociologists at the University of California, Los Angeles (UCLA), and
Harvard University in the United States are using the social networking
site for academic research.

"We're harvesting information from Facebook. We have all the information
on an entire class of students. We are gathering that data and
transforming it into a dataset that can be easily used for all kinds of
analysis" said Andreas Wimmer, professor of Sociology at UCLA.

"It's a wealth of data on who relates to whom, and who becomes friends
with whom, that is quite unprecedented. Compared to the usual survey
data it's a huge leap forward in terms of the precision with which
relationships are recorded," he said.

Facebook users can set privacy controls, to limit who can see their
profiles. But researchers say that currently most of the students they
are looking at haven't chosen to make their sites private, and therefore
they are knowingly making details of their lives public.

"There's just a phenomenal amount of work being done that takes
advantage of what I would call this passive, massive, data collection
effort" said Professor Nicholas Christakis from Harvard University.

He told the Digital Planet programme on the BBC World service that as
well as Facebook, scientists are gathering data from all sorts of online

"There are lots of people who are taking advantage of the fact that we
leave digital traces nowadays. People have been mining all kinds of
data. For example they've been looking at telephone networks, instant
messaging networks, blog postings. Some people have machine-readings of
hundreds of millions of blog entries.

"There is even a website that tries to track how people are feeling in
different parts of the world - looking at whether there are there
hotspots of sadness, anger or happiness in different areas" he continued.

Facebook is particularly useful to sociologists because of the way
members accurately record relationships. Friends can add applications to
compare tastes in everything from films to music to books. That can help
researchers establish whether people tend to form relationships with
others who are similar to themselves.

The study looking at the entire class of students is scheduled to run
for four years. Early results are helping to shed light on how people
make friends.

"If you look at the entire picture of who is hanging out with whom - or
what are the principles of group formation in this college, then you see
that the most important thing is co-residence, who people who have been
thrown together with in the same dorm" said Prof Wimmer.

"It seems that since this 'opportunity' structure matters so much, what
this college and a lot of others are doing, is mixing people from
different backgrounds - racial, social-economic etc - in their dorms and
their residences. It really helps to establish ties across these various

Longer term the researchers believe the increased understanding of the
way relationships form could help identify students who aren't fitting
in, and who are perhaps at a greater risk of suicide.

Story from BBC NEWS:

Published: 2008/01/15 08:39:03 GMT


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